Bader Rutter partnered with Mondo Lucha and Mobcraft Brewery to create a limited edition lager. The cans featured six different wrestlers illustrated to match the unique wrestler's persona. We integrated a Snapcode which automatically brought up the associated Snapchat lens we created for each can. After scanning, fans could share photos and videos of themselves ‘wearing’ their favorite wrestler’s signature mask.
We launched the brand at Milwaukee’s Weird Fest, where the Mondo Lucha wrestlers’ ring took center stage. Sharing the app at this one-night event with no paid media generated over 30,000 views in Snapchat. In case you’re curious, the Russian Beast was the clear fan favorite. MobCraft has since brewed an unheard-of second run.