Mondo Lucha Identity

Mondo Lucha takes place in a sold-out concert theatre with all the production value of an area-sized wrestling event. But it’s more than that. It’s a wrestling match, combined with a rock concert, combined with a burlesque show. It’s kinda like being inside a warped Saturday morning variety show from the ‘80s. So, we created a VIP package worthy of the kitsch and nostalgia of the event. Including a 50-page coloring/activity book and even custom action figures of the wrestlers. The tickets and merch sold out quicker than a 3-count.

Client: Mondo Lucha
Role: Design Director