The Milwaukee Bucks needed a new sponsor for their jerseys. We faced two significant challenges. First, we had to get the attention of busy global CMOs. Second, convince them that a small market team like the Bucks had the global footprint to justify the multi-million dollar commitment.
To do this, we landed on their desks in a very personal way. We sent each CMO their own custom-designed Giannis Antetokounmpo’s size 16 Nike and branded jersey in a laser-engraved box, featuring a video screen telling our story. It got all the right people talking.