Bunch Bar

Our client had a vision: She wanted to help address food insecurity for kids and adults in need by creating a protein bar that integrated giving into sales. She knew how to make a bar with real, whole ingredients, amazing flavor and unmatched texture, but she had no name, no package and no marketing plan.

Together, we created a new brand from scratch, anchoring it in a story as sincere as its intentions. We developed words, imagery and code that brought together the humanity and love behind the product, launching it with social promotion and a Shopify site.

Client: Bunch Bar
Role: Executive Design Director, Designer